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Forrester quantifies the ROI of Huwise’s Data Marketplace

  • September 7, 2026
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josephinerohner
Community Manager
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Forrester Consulting recently conducted a Total Economic Impact™ (TEI) study on Huwise, analyzing how a data product marketplace drives measurable business value across enterprise organizations.

Here are the key takeaways from the study.

💡 The core impact

Based on a composite 10,000-employee enterprise, the study revealed:

  • 📈 487% ROI over 3 years (for every $1 invested, companies received $4.74 back).

  • ⏱️ < 6 Months Payback Period to recover initial investment costs.

  • 💰 $6.5M Net Present Value (NPV) in net benefits over 3 years ($7.8M total benefits vs. $1.3M investment).

🚀 Where the value comes from

1️⃣ Business teams ($4.5M in value)

  • 50% reduction in time spent searching for data.

  • Business users get self-service access to trusted, ready-to-use data products—meaning more time spent analyzing and making decisions, not digging for metrics.

2️⃣ Data experts & analysts ($3M in value)

  • 50% reduction in data prep time.

  • Saves 3 days per month, per data expert, allowing teams to focus on high-impact strategic work rather than endless manual reconciliation.

3️⃣ Efficiency & reduced duplication ($223K in value)

  • 4x reduction in duplicated work through shared, governed building blocks across the enterprise stack.

🗣️ Key takeaway

"Huwise helps us focus on productivity and trust. Someone can assemble an analysis in an hour that used to take a week because the data is already available."

VP of Enterprise Data & Analytics (Interviewed for the TEI Study)

 

🗓️ Upcoming webinar:

Huwise is hosting an executive roundtable on October 13 featuring guest analysts from Forrester and enterprise leaders from Workday to discuss scaling data products and agentic AI.

🔗 Read the full study or register for the session here: Huwise Forrester TEI Study Page